Sunday February 8, 2015 5:43 pm PST by Richard Padilla
Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.
The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.
Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.
The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.
Building on Kensington's similarly-titled products for the original iPad Air and iPad Air 2, the X3 Plus features a larger 4,500 mAh battery inside of its attached Bluetooth keyboard, alongside an integrated USB port that allows users to fully charge an iPhone up to three times or a 50 percent charge to an iPad. A free-to-download app lets users monitor how much battery the keyboard has left to charge their devices.
"Today's iPad and iPhone users don't want to risk running out of battery life. They want to know that they have the power they need to get the job done, regardless of where they are," said Jim Murakami, Global Product Marketing Manager, Kensington. "With the new KeyFolio Thin X3 Plus, we're taking power to the next level while also giving users the high-performance keyboard they want to be more productive. It's the perfect mix of function, style and efficiency."
The keyboard features six rows of scissor-switch mechanical keys, including a row of dedicated shortcut keys for improved productivity. The company promises secure protection as well, with "a sleek and form-fitting, hard-shell exterior" that's also not bulky.
Kensington has not given a specific launch window for the KeyFolio Thin X3 Plus for iPad Air 2, but did confirm the new case will cost $119.99.
Tuesday January 6, 2015 6:59 am PST by Kelly Hodgkins
AT&T today announced the upcoming availability of its new Modio smartcase that will add 4G LTE connectivity to a Wi-Fi-only iPad or iPad mini. The Modio smartcase will be compatible with the iPad Air 2, iPad Air, iPad mini 3, iPad mini 2 and iPad mini.
The Modio will allow Wi-Fi iPad owners to connect to AT&T's 4G LTE network using the data available on the customers' Mobile Share plans. Mobile Share allows customers to pay for a monthly data allotment that is shared between smartphones, tablets and other connected devices.
Beyond cellular connectivity, the Modio smartcase also includes its own 4,600 mAh battery to support up to 10 hours of use, along with a microSD card slot that can be used to store up to 32 GB of media and other files. Case owners can install the accompanying AT&T Modio Data application to monitor data usage and manage cellular plan details.
The AT&T Modio smartcase for iPad mini is listed on AT&T's website as coming soon, with a version for larger iPad Air models to follow. Pricing and exact launch dates for the new cases has yet to be announced.
Thursday December 18, 2014 7:54 am PST by Mitchel Broussard
Audience members at the taping of Wednesday night's The Tonight Show Starring Jimmy Fallon episode were treated to an early Christmas present in the form of a free iPad Air 2 for each person.
"I'm in the spirit of giving," Fallon remarked before revealing the giveaway in last night's version of the "Tonight Show Stocking Stuffers" segment Fallon has been running all week. On Monday, Fallon gave away Bose Soundlink Mini-Bluetooth Speakers, and Tuesday saw the gifting of a Vitamix S30 personal blender.
Fallon is known to be an avid fan of tech and gaming and Apple in particular, repeatedly commenting on big releases of Apple products like the iPhone 6 Plus and Apple Watch. The talk show host has also partnered with good friend Justin Timberlake to voice a handful of ads focusing on the iPhone 6 and iPhone 6 Plus.
Wednesday December 10, 2014 6:36 am PST by Mitchel Broussard
Following a partnership announced over the summer, Apple and IBM have today introduced the first in a line of mobile business apps that target a wide range of industries and businesses. Dubbed "IBM MobileFirst for iOS", the suite of ten apps hopes to "bring IBM’s big data and analytics capabilities to iPhone and iPad users."
With the initial batch including apps focused on the finance, air-travel, and banking industries, IBM also confirmed a few clients including Citi, Air Canada, Sprint, and Banorte will support the MobileFirst program starting today.
“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.”
One of the ten apps, Sales Assist, is retail-focused and, for example, allows workers to view customer profiles with extensive back-history on previous purchases to help make informed suggestions tailored to specific users. It can also check a store's inventory, find missing in-store items, and ship items unavailable in-store to customers at home. There's one app that grants pilots easier control over flight manifests and schedules, another that provides personalized in-flight services for passengers, and multiple apps focused on banking and case advisers.
The apps, built exclusively for iPhone and iPad, "are delivered in a secure environment, embedded with analytics and linked to core enterprise processes." The two companies ensure that the apps can be developed and adjusted to fit any company, and once out in the wild are easily managed and upgraded thanks to cloud services provided by IBM. All apps are highly secure as well, and the partners promise that more apps are "being continuously designed and developed" for release in the future.
“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
The official websites of both Apple and IBM provide a deeper dive into the program with extensive looks into each of the ten apps announced today.
Sunday December 7, 2014 1:32 pm PST by Richard Padilla
Apple today debuted a new ad for the iPad Air 2 named "Change" which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.
Wednesday November 26, 2014 10:13 am PST by Kelly Hodgkins
Since their September launch, Apple's iPhone 6 and 6 Plus have produced record-setting revenue and sales for Apple, but looking beyond financials, the handset also is radically changing the reading habits of those who own the large-sized devices, according to news-reading service Pocket.
Pocket recently analyzed 2 million article and video opens and examined the reading behavior of readers both before and after the launch of the iPhone 6 and 6 Plus. In particular, the study compared how iPhone and iPad usage changed after the recent iPhone launch.
According to the results, customers with an iPhone 5s and an iPad spent an equal amount of time with each device. As users adopted the iPhone 6, however, they spent considerably more time reading on their iPhones than on their iPads, with users choosing their iPhone over the iPad 72 percent of the time.
This trend was even greater among iPhone 6 Plus owners, who grabbed their iPhones 80 percent of the time when they wanted to read. The big screen of the iPhone 6 Plus also increased video watching by 40 percent.
Even before it was announced, analysts expected the larger-screened iPhone 6 and 6 Plus would cannibalize iPad sales, especially for the 7.9-inch iPad mini. Overall, iPad sales are on the decline, dropping as much as 12.7 percent year over year as the tablet market begins to slow.
Tuesday November 25, 2014 10:35 am PST by Mitchel Broussard
The worldwide tablet tablet market is expected to see a significant decline for 2014, according to reports from the International Data Corporation. The tablet market's year-over-year growth is expected to be 7.2% this year, down from 52.5% in 2013. According to the analysts, one of the central reasons for the market slowdown is the expectation that 2014 will be the first year Apple will see a decline in iPad shipments.
IDC expects Apple to ship 64.9 million iPads this calendar year, a decline of 12.7 percent from 2013. Capturing 67.7 percent market share and shipping 159.5 million devices, Google's Android operating system will continue to be the most popular OS for tablets.
Total tablet market shipments is projected to hit 235.7 million units shipped, yielding relatively small growth of 7.2 percent over 2013. As a comparison, shipments in the worldwide tablet market saw 52.5 percent growth from 2012 to 2013. IDC equates this slowdown in growth to the longer lifespan of tablets in the modern market.
"The tablet market continues to be impacted by a few major trends happening in relevant markets," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Device Trackers. "In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years. What has played out instead is that many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years. We believe the two major drivers for longer than expected tablet life-cycles are legacy software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks."
IDC also points towards consumer hesitancy over Windows 8 tablets for such low market shares in the total tablet and 2-in-1, or detachable, product market, a space Microsoft largely owns at the moment. Microsoft will only see about 11 million tablet shipments this year, equating to less than 5% of the overall tablet market.
"We need to look at how the tablet ecosystem is answering these challenges, and right now we see a lot of pressure on tablet prices and an influx of entry-level products, which ultimately serves Android really well," said Jean Philippe Bouchard, Research Director for Tablets. "But we also see tablet manufacturers trying to offset this price pressure by focusing on larger screens and cellular-enabled tablets. The next six months should be really interesting."
Looking forward, IDC sees a few factors that could impact the worldwide tablet market, including the overall industry reaction to Windows 10, what Google does in the tablet space with Android and Chrome OS, and the yearly potential of even more products from Apple. But, according to IDC, "Despite all of these unknowns, it seems clear that consumers can be expected to hold onto tablets longer than smartphones."
Thursday November 20, 2014 7:49 am PST by Mitchel Broussard
Foxconn Technology Group has plans to spend NT$80 Billion, or $2.6 billion, over the course of the next two years on a new factory in Taiwan to produce displays exclusively for Apple, according to Bloomberg.
In a conversation with Sophia Chang, a public relations representative for Foxconn's display unit Innolux Corp., Chang stated that equipment installation will begin next month, although she would not confirm that Apple is the client for the facility. Following an urgent request for exclusive capacity, the mass production of panels is expected to begin by the end of 2015.
Chang also mentioned that the advanced sixth-generation display plant will be built at Innolux's Kaohsiung Science Park campus in Southern Taiwan. The forecast details that the funds for the plant will be spent over a two-year building period with the company planning to hire 2,300 employees to operate the facility.
Foxconn has been a longtime manufacturer of Apple's products, primarily handling final assembly of the devices. After attempting to partner with Sharp in 2012 to focus on advancing LCD technologies, Foxconn was rumored to be in talks to utilize the Japanese display manufacturer's technology in order to start producing iPhone and iPad displays.
The company struggled to meet high demand for the iPhone 6 and 6 Plus when the two phones launched earlier this fall, sparking a large-scale hiring effort by Foxconn to meet production demands. Demand has been so high that Apple has reportedly tapped secondary manufacturer Pegatron to boost production on the iPhone 6, and perhaps even the iPhone 6 Plus, to help meet demand.
The new Taiwan plant announcement comes as Foxconn has reportedly been in discussions for a $5.7 billion display factory in Zhengzhou, China. Foxconn has been angling to become a larger player in the display market, seeking to win orders for iPhone and iPad displays and avoiding the sourcing of those parts from vendors like Samsung, LG Display, Sharp, and Japan Display.
Wednesday November 19, 2014 8:31 am PST by Mitchel Broussard
The previously announced SteelSeries Stratus XL has officially launched today on the Apple Store. Following in the footsteps of the original Stratus controller, the beefed-up Stratus XL provides a larger frame that gives it some parity to console controllers in terms of relative size and button layout.
The Stratus XL connects to an iPad, iPhone, or iPod touch using a wireless Bluetooth connection, and the large design fits all of the expected control inputs: two joysticks, a pressure-sensitive directional pad, four action buttons, and four shoulder buttons that include two analog trigger buttons.
Our sister site TouchArcade got a hands-on with the controller at E3 this past summer, and found the new device favorable over the diminutive size of the original Stratus. They noted, "Instead of curling your hands around the tiny SteelSeries Stratus, holding the SteelSeries Stratus XL is more similar to having an Xbox 360 or Xbox One controller in your hands."
The Stratus XL uses AA batteries instead of a rechargeable battery pack. SteelSeries says the batteries should last for 40+ hours of playtime, and a switch on the back of the device should help users prevent heavy drainage of the batteries when not in use.
The SteelSeries Stratus XL can be purchased now from the Apple Store for $69.95, which is about $10 over the price tag of the PS4 DualShock 4 and the Xbox One Wireless Controller. The Stratus XL will be available for direct purchase from the SteelSeries official website, and for hands-on demos at select Apple Stores, on December 6.
Tuesday November 18, 2014 7:57 am PST by Mitchel Broussard
Vainglory, showcased as one of the examples of the capabilities of the iPhone 6 back in September, is now available for download. Developer Super Evil Megacorp announced today that the game can be downloaded on the App Store in North America, South America, the Middle East, and Africa, with a European launch coming this Thursday. Japan, China, and Korea are promised to closely follow. The game actually launched unexpectedly early, with some users able to download the app yesterday afternoon.
Vainglory is a MOBA (Massively Online Battle Arena) that puts players in teams of three, each team fighting to destroy a crystal at the opponent's home base in "fast-paced, 20 minute online multiplayer matches." Mobile MOBAs are nothing new, with games like Fates Forever and a handful of others finding success in taking the PC-centric sub-genre and grafting it onto a mobile phone touchscreen.
“Vainglory is not about casualizing a core genre or making a direct port of an existing game,” said Stephan Sherman, Chief Creative Officer of Super Evil Megacorp. “To make Vainglory, we started from scratch to create that core MOBA experience — the highs and the lows, the build-up of anticipation, the sweet victory or bitter defeat. We want you to feel how it feels to play a core game — with the immediacy of touch.
“Vainglory opens up a whole new world of experiences in touch-screen gaming by playing together with friends in the same room, as a LAN party. While queuing up solo for online multiplayer games is fun and rewarding, the intensity of team play with friends around the table is incredible. Plus, trash talk. It’s like the LAN parties of old — except no heavy PC equipment required.”
The game is free-to-play, with certain characters available to everyone at specific time intervals. Users can use in-game cash accrued through gameplay to unlock new classes, or opt to pay real-world money for those classes if impatient. Notably, however, users can't use real money to purchase character perks and upgrades or one-time-use in-game bonuses.
Vainglory's biggest advantage is its positioning as the killer app of the moment for Apple's newest iPhone, much like Infinity Blade III was for the iPhone 5s and even the original Infinity Blade was for the iPhone 4. Though it's touted for the iPhone 6 and 6 Plus, the game can be played on the iPhone 5s as well. iPad options include the iPad Air, iPad mini with Retina Display, iPad with Retina Display, and iPad Air 2.
Wednesday November 12, 2014 9:13 am PST by Mitchel Broussard
New details have come to light regarding the iPad Air 2's graphics processing power since its launch last month, with a new report from AnandTech revealing the new tablet's graphics are even more powerful than previously thought.
Benchmarks and teardowns on the tablet revealed details on the inner workings of the iPad Air 2 in the days following its launch, but a new image of the A8X die provided to AnandTech reveals the layout of the Apple-designed chip. The die photo shows the A8X includes eight-core graphics, even larger than the 6-core GX6650 graphics from Imagination Technologies previously assumed to be in the chip.
To get right down to business then, the die shot confirms what we had begun suspecting: that A8X has an 8 cluster Series6XT configuration. All 8 GPU clusters are clearly visible, and perhaps unsurprisingly it looks a lot like the GPU layout of the GX6450. To put it in words, imagine A8’s GX6450 with another GX6450 placed right above it, and that would be the A8X’s 8 cluster GPU.
AnandTech was unable to share the source's actual image of the die, but Chipworks has just provided MacRumors with a similar image showing the eight graphics cores taking up a substantial portion of the A8X's die. The photo also shows the new triple-core CPU and a number of other features included on the chip.
Uncertainty over the A8X graphics stems from Imagination's public list of Series6XT graphics offerings, which tops out with the 6-core GX6650, but the new die photo reveals that Apple has employed a semi-custom design essentially pairing two quad-core packages on the chip to yield eight-core graphics.
Thanks to its licensing agreements with Imagination, Apple is free to modify the GPU designs developed by the graphics company, and Apple's position as a key investor in Imagination almost certainly gives it advance access to Imagination's pipeline, allowing such custom designs to be launched just nine months after Series6XT was announced.
Other gathered information includes details about the A8X's size and design. The die shot places the A8X at roughly 128mm2, only a bit larger than the 123 mm2 A6X used the last time Apple developed a custom "X" chip for the iPad. Compared to other models on the market, the A8X is a bit larger than NVIDIA’s 118mm2 GK107 GPU but also smaller than Intel’s 130mm2 2C+GT2 Haswell CPU. Design-wise, the A8X otherwise appears to have not drastically changed much from the A8, besides slight tweaks to make the eight-cluster design functional and the addition of a third CPU core.
Just yesterday, Imagination announced its next-generation Series7XT designs, and given the timing of this year's announcements and releases, the new graphics are likely to make their way into Apple's A9-series chips for inclusion in its 2015 iOS devices.
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